Our Brands
Three unique brands. One shared purpose, improving lives every day.
Asian Roots, Global Vision
Building strong brands from Asia for the world.
Quality & Trust
We are committed to quality, safety and customer satisfaction.
Innovation
We innovate to create relevant and meaningful brand experiences.
Sustainability
We care for our people, communities and the planet.
THE CHIEF DECISION MAKER
The founder of this company is Tuan Haji Said Saiful Fazli Bin Haji Said Aluwi also known by Joypreneurs as Coach Said (CS). The founder has over 17 years worth of experience in the industry. He has a few winning entrepreneur awards and also recently his mark in The BrandLaureate Entrepreneur Awards 2023 in the Multidisciplinary Business category, The 100 Most Influential Young Entrepreneurs 2023 and Anugerah Personaliti Industri & Usahawan Malaysia 2019.
Coach Said Saiful Fazli is an entrepreneur that strives for more than just success. He strives to create a culture where helping individuals to achieve their dreams and to create successful entrepreneurs.
About Us
Saudagaar Asia is a dynamic distribution and marketing enterprise dedicated to empowering numerous entrepreneurs throughout Malaysia by offering comprehensive training programs and entrepreneurship seminars. Established in 2021, our company fosters a culture of unity and collaboration among our team members. Our flagship product, Choco Albab and Nafesa, commands a significant presence in the current market. With a network of more than 110,000 Joypreneurs from Malaysia, Singapore and Brunei, we continue to thrive and expand within the industry.
Togetherness in Saudagaar Asia is not valued only as a working trait, we value it as employees well being too. We believe when employees feel valued and supported, it will reduce the stress and burnout of the employee.
Vision
In Saudagaar Asia we believe in togetherness. Together we collaborate and support one another to improve work life and forging a better future. Together creating a better life in Saudagaar Asia.
Mission
Through our products we aim to bring joy and happiness to people's lives. Saudagaar Asia is also dedicated to helping individuals realizing their dreams and spread happiness.
114,000+
Membership
50+
Crown Leader
Honoring our top performers, achievements, and community milestones.
EVENTS
Awards & Recognition
Celebrating leadership, community impact and brand excellence across the S-Asia network.
